Bachelor of Science in


Digital Marketing (concentration)

Earn a degree from an accredited U.S. university from your country with this 100% online program, without the need for travel or a visa.


Program Description

Establish brand identity and increase organizational sales when you adopt technologies that have revolutionized the marketing industry. Targeted strategies, pay-per-click advertising and optimized copy let marketers reach the right customers for their products and services, and data-driven results create opportunities to fine-tune marketing plans even more.

When you earn your online Bachelor of Science (BS) in Marketing with a concentration in Digital Marketing at SNHU, you develop the tools to master the mobile environment, specialize in social media and evaluate the metrics that lead to stronger campaigns.

Digital marketing isn't about getting your advertisements in front of everyone. It's about targeting a niche audience that's most interested in your product or service. Through your specialized online degree, you'll learn digital marketing strategies in a simulated environment that primes you for a modern business career.

Our Differentiators

Online and 100% in english  
  Online and 100% in english
week terms
Online and 100% in english  
eligible transfer credits
  Online and 100% in english
starts per year

Program Objectives

Learn what it takes to promote brand awareness through modern platforms and technologies by interpreting analytics and implementing digital marketing strategies.

  • Use digital marketing strategies and analytics to promote brand awareness.
  • Utilize data to determine the position of a product in the market.
  • Recommend both internal and external marketing strategies.
  • Develop marketing plans that align with company missions, objectives and goals.
  • Write and communicate effectively for companies and consumers alike.
  • Apply legal and ethical principles to marketing goals.
  • Collaborate across environments to ensure the creation, capture and delivery of value.

Digital Marketing majors take subjects that include:

  • General Education subjects (42 credits): The General Education program covers critical topics to each students' academic and career success. Through exploring topics in information literacy, global perspectives, language and critical thinking, all undergraduate students will develop higher-order skills to impress employers and empower them to be active global citizens. Subject areas can include English Composition, Business, Mathematics, Science, Technology, Social and Behavioral Sciences, Fine Arts and Humanities, and Interdisciplinary Studies. 
  • Business core subjects (30 credits): Financial Accounting, Managerial Accounting, Business Law, Managing and Leading in Business, Critical Business Skills for Success, Driving Business Opportunities, Principles of Finance, Global Dimensions in Business, Applied Marketing Strategies & People, Planet and Profit. 
  • Marketing subjects (18 credits): Principles of Integrated Marketing Communications, Social Media & Marketing Communications, Marketing Research, Consumer Behavior, Strategic Brand Management, Strategic Marketing Planning (Capstone)
  • Digital Marketing subjects (12 credits): Mobile Marketing, SEO vs. SEM, Digital Advertising, Digital Analytics 
  • Free Elective subjects (18 credits) - Elective subjects allow undergraduate students to pursue other areas of interest and graduate with a well-rounded education.

For a detailed course curriculum, please contact us on WhatsApp

Available Concentrations

No available concentrations for this program.

This program is accredited by educational authorities in the United States of America.

Information about Southern New Hampshire University accreditation can be found on the About SNHU page.

Students interested in studying in the US can learn more about the international student experience. Students interested in enrolling in other US-based online degree programs can learn more about the online student experience.

Nuestros profesores

Contamos con una plantilla académica de alto nivel con amplia experiencia en el mundo de los negocios internacionales y la tecnología que facilita los programas académicos de Southern New Hampshire University (SNHU) para latinoamérica. Contamos con profesores de habla hispana, acreditados y avalados ante las autoridades de educación de New Hampshire.

El modelo educativo

Aprendizaje Virtual Entorno virtual de aprendizaje innovador e interactivo

Basado en el uso de las tecnologías de información y comunicación para la administración del proceso de enseñanza - aprendizaje.

Plataforma Canvas Plataforma CANVAS

Aprendes a través un modelo de enseñanza – aprendizaje que conecta todas las herramientas digitales que emplean profesores y estudiantes en un único lugar de fácil acceso.


Logo SNHU Conoce Southern New Hampshire University

Southern New Hampshire University es una institución universitaria Americana, Licenciada por la CIE “Comisión Independiente de Educación”, quien rige la educación privada del Estado de New Hampshire y por ende de los Estados Unidos de Norte América; bajo la licencia #3180. Los profesores de la SNHU están debidamente avalados ante las autoridades de educación de New Hampshire y provienen de diferentes universidades del continente.
Partiendo de ello, como universidad americana, rompe paradigmas ofreciendo estudios en español, totalmente en línea y adaptados a las nuevas tendencias.

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