In a world that's gone digital, we need marketers to help keep authentic connections alive, which is why you can learn to master the industry's demands and earn your Master of Science in Marketing with a concentration in Digital Marketing from Southern New Hampshire University.
The ways in which consumers interact with brands in the digital space is constantly evolving as new platforms, trends and behaviors emerge. From websites and blogs to social media and e-books, digital marketing continues to reach consumers in new and exciting ways. What's more, because digital media is everywhere, there are almost endless options when it comes to choosing a career path.
The concentration in Digital Marketing covers the three main channels in digital marketing: paid, owned and earned. Students will focus on implementing activities and data to generate and implement valuable ideas. Students will examine key digital marketing strategies such as branding, storytelling, search engine optimization, mobile marketing, gamification and multi-channel integration.